SEO Process Overview

 

Set Up Keyword Tracking and Campaign Reporting

We track up to 5 main keywords and 25 long-tail and buyer Intent variations every month. 

We track the overall progress of the campaign through our dash board. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.

Google Data Studio Level 2 Report w/ 4 Goals

Site Health Check and Technical Audit

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

Anchor Text and Semantic Audits

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

Competitor Analysis

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.

Page-Level Optimization

We perform an advanced on-page optimization for the target page. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our page tuning action plan on one main targeted page.

Content Creation and Publishing

We write and publish 500-words of high-quality content for your website as either a blog post or another page, thoroughly optimized to target long-tail and buyer intent keywords. We submit the article for approval by you before posting. The article features correct on-page elements, interlinked using our internal anchor text strategy.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 350 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Data features services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Social Essential Optimization

We optimize the brand’s top 25 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.

Social Fortress Optimization

Includes 25+ more must have accounts for your client’s digital brand.

Social Ultimate Optimization

Includes 50 more must have accounts for your client’s digital brand.

15 Niche Link Placements

Will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

1 High-Traffic Guest Post (3k+ traffic)

DFY Articles, Custom Outreach, And White Hat Link Placements

10 Tier 2 Links

We use the guest post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted guest post strategy helps push the maximum link equity to the target page.

Google News Approved Link

Each Google News website was manually reviewed by the team at G. These sites are powerful and have a minimum DR of 50 and 1k+ Organic Traffic.

Local News Link or EDU Guest Post if location not available

Local News Outreach Links are Great Authority News Sites and have a minimum DR of 40.

90 Day Rank Tracker

3 Month Link Maps

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.2